Services

Heart Riot Agency provides a range of PR services! Below is our current Services Sheet for 2022. Undeath our services is a detailed breakdown of each service, followed by a FAQ section.

Email us at theheartriotagency@gmail.com ! We love to talk shop and are happy to answer any questions.

About Heart Riot:

Heart Riot Agency is a music PR company based in Cleveland, OH. Founded in 2015 by publicist Lance Waste, Heart Riot caters to indie artists, labels, and managers looking for successful campaigns on limited budgets. Heart Riot creates unique campaigns for singles, music videos, ep, albums, tours, or any other milestone event you would like the world to know about!

Heart Riot Agency has worked with a diverse group of artists from multiple genres including Snoop Dogg, Gucci Mane, Yellowcard, Bounty Killer, Emarosa, mc chris, Sean Kingston, Bone Thugs N Harmony, Kyle Bielfield, Tina Karol, Narrowcast, Sophia Anello, Dreameater and hundreds more! We’ve landed press with Spin, Alternative Press, New Fury, Hype Machine, Digital High Blog, Stormbringer, Punktastic, Music Crowns, Music Existence and many many more!

Heart Riot Agency also acts as music influencer via our weekly Twitch and YouTube new music show “The Weekly Riot”, our daily music recommendations on TikTok, and our Heart Riot playlists on Spotify!

We love to talk shop! Email us anytime!

Email: theheartriotagency@heartriotagency

CAMPAIGN DETAILS:

We accept payment via Paypal (Paypal.me/heartriot or theheartriotagency@gmail.com), Cashapp ($heartriot) and Venmo (@heartriot). Once we have payment submitted and the New Artist Form completed, we can get to work! Contact us for details!

  1. SINGLE PRESS CAMPAIGN – $300

We create a press release about your single and send it as an email blast to almost 1,000 magazines, blogs, websites, and writers. We also send personalized emails to writers that work with your genre of music and follow up with them for three weeks.

We follow up with you weekly via email to let you know how the campaign is going and provide you with the press outlet name and link for each feature you have received. On average, our clients are featured on 5-10 outlets

On top of this, we also post a blog article, based on the press release we create for you, on our website with links and embeds to Spotify and Youtube. All articles posted on our blog are shared 3 times to all of our social media pages! 

2. SPOTIFY PLAYLISTING – $200

The Heart Riot Agency has a network of over 1,000 Spotify playlists curated mostly by people in the music industry. We create a specific pitch about you as an artist and your single, we pitch your music to our genre-specific curators, and we follow up for up to three weeks. In 2020, the average Spotify playlist our clients were placed on had over 1,000 active followers. We also post a blog article about your single on our website with links and embeds to your social media and Spotify single. All articles posted on our blog are shared 3 times to all of our social media pages! 

We send weekly update emails, providing you with the name and link for each playlist you have been placed on. Most campaigns run approx 3 weeks, but we don’t stop until you have been placed on at least 20 playlists. Most of our artists are placed on 30+ playlists.

3. SINGLE PRESS AND SPOTIFY PLAYLISTING – $400

This is a combination of #1 and #2, saving you $100!

4. ALBUM PRESS CAMPAIGN – $400

We create a press release about your single and send it as an email blast to almost 1,000 magazines, blogs, websites, and writers as a lead-in to your album.

Prior to the album release, we obtain a release premiere for your single or video and secure at least one album review and one interview. Upon album release, we send personalized emails to writers that work with your genre of music and follow up with them for four weeks.

We follow up with you weekly via email to let you know how the campaign is going and provide you with the press outlet name and link for each feature you have received. Most campaigns run approx 4-6 weeks and most artists receive around 10 features.

On top of this, we also post a blog article, based on the press release we create for you, on our website with links and embeds from Spotify and Youtube. All articles posted on our blog are shared 3 times to all of our social media pages! 

5. ALBUM PRESS AND SPOTIFY PLAYLISTING – $600

This campaign combines #4 and two rounds of #2, saving you $200!

FREQUENTLY ASKED QUESTIONS:

  1. Who is The Heart Riot Agency?

    Hi! We are a full-time PR and marketing agency that specializes in indie music of various genres. The team currently consists of four people and is led by me, publicist Lance Waste. We’ve been around since 2015. I ran an artist management firm from 2008-2015 and owned an indie record label from 2003-2008. I was also the singer in a band called Darling Waste who played 900 shows in 11 countries while diy releasing 7 albums.
  2. How does Spotify playlisting work?

    I create a short pitch for your song and pitch it to my friends and connections who are indie curators. A lot of times curators are other publicists, artist managers, musicians, people who work at labels, writers for publications, and other music industry people. Through our established connections, I show them your music and ask them to place it on an appropriate playlist.

  3. Will my Spotify plays go up from playlisting?

    Sure it will. Results will vary wildly. And I do mean wildly. It largely depends on which playlists you land on and how busy those playlists are at the moment. We’ve had clients get over 5,000 plays from a single playlist and we’ve had clients who didn’t break 1,000 plays when they were placed on over 20 playlists. Playlists do not automatically equal a ton of plays. But they do help get your song in front of real first-time listeners. If the song is good, it could convert them into new fans.
  4. Which Spotify playlists and/or press outlets will I be featured on?

    Again, this varies. A lot of it depends on genre, quality of the single, how large of a fan base the artist has, and things like that. It also depends on how busy the outlet is that week or if they have a writer who is into your “For Fans Of” etc. We pitch to all appropriate playlists and press for placements.
  5. How long until I see results?

    It usually takes us about a week to get the press release put together and sent out. If we have started our campaign BEFORE the single is released, you will start seeing results on release day. If not, typically you start seeing results within a week.
  6. How long does a campaign run?

This varies depending on the size of the campaign we are doing. Most press and playlist campaigns for a single song run for approx 3-4 weeks. For an album, most take approx 6 weeks.

8. Will my campaign be U.S. only or will it be global?

Most of our contacts are in the U.S. and UK. We have worked with outlets in other parts of the world using Google Translate, and have recently run a couple of successful campaigns in Ukraine.

9. How much lead time do you need?

For Spotify placement campaigns we need 1-2 weeks lead time. For single press campaigns, we need 2 weeks of lead time and for album campaigns, we like to have 4-6 weeks of lead time. Contacting us to see how many clients we have at the time of your release is always a good idea though so we can all make sure we are on the same page and roll your project out correctly.

10. How do I hire/pay you?

Once we’ve agreed to work together and you’ve submitted a New Artist Form that we supply, we accept payment via Paypal (Paypal.me/heartriot or theheartriotagency@gmail.com), Cashapp ($heartriot), and Venmo (@heartriot). Once we have payment submitted and the New Artist Form completed, we can get to work!

11. Are your services refundable or transferable?

Once we’ve agreed to work with you and money is sent in, you are securing that release date on our schedule. We only allow up to 4 releases per week so space is very limited. We understand things happen and will try to work with you. We offer refunds for the first 48 hours, minus any fees we occurred while transferring payment, as long as the campaign start date is further than two weeks out. We understand things happen with releases and will do our best to work with you if your release gets pushed back. Our dates are first come first serve, so if the new date is already full, we may have to push the release back a little further on our end.

If in a rare occurrence, we can’t our services for any reason, we will offer a full refund. Thankfully, this has not happened yet and we don’t plan on it happening in the future.

12. Wait, I have more questions!?!?!

Awesome! Shoot us an email: theheartriotagency@gmail.com